I am eagerly waiting to see all of the unique pookalams and oonjals that my Moj community would be showcasing with their creative and thought-provoking styles. As we are immensely cautious with the possible threats around Covid-19, we are grateful to Moj, India’s number one short video platform, for making Onam celebration more fun through various challenges, contests and lenses with all our loved ones as well as our extended community on Moj. On leading the #MojOnaghosham campaign Anu Sithara said, “Onam reflects the richness of our cultural heritage and we, the people of Kerala, celebrate with great pomp and festivities. Sundari lens - a virtual take on the traditional game, creators with their eyes shut will try to place bindi on their face (while their image will be moving) Not just her acting skills, but Anu has made many heads. Recently, the actress was seen in an exclusive photoshoot done by Malayalam magazine Vanitha. With a few many projects in hand, the actress is busy as a bee and is heading from one set to another. Kathakali lens - that makes a Kathakali face appear on the creators’ face and change expressions according to the facial triggers given by the creators Anu Sithara is one of the most promising actress of the recent times in Malayalam industry. Happy Onam - a frame lens wishing Onam along with some festive elements Maveli lens - that makes Maveli appear and creators can make fun content with the virtual figure Moj has also introduced four fun lenses to highlight the festive spirit on its platform. A recent post on Instagram is a new sensation on social media. Anu is active on social media as she is in cinema. She has donned a notable role in the epic film Mamangam. In these challenges, creators will be seen creating traditional looks using traditional Kerala saree (Kasavu) and the Mundu, making pookalam, eating idlis in a short period of time and transformation from regular attire to Onam festive looks. Anu Sithara is an actress who has a big fan-following among Malayalis, especially young ones. Taking cues from the community-driven celebrations, Moj has incorporated some of the Onam-related activities and art forms into the challenges and lenses created, especially for the festival celebrations.Īs a part of the campaign, Moj has launched five interesting challenges - Malayalimanka, KeralaSreeman, VaaPookkalamIdam, EatAndWin and TransformToOnam. The creators will entertain their followers and will be seen celebrating the festival in all its fervor.Īmidst the Covid-19 restrictions, Onam celebration on Moj has been designed with #MojOnaghosham to reciprocate the madness around physical celebration in Kerala. The 10-day long campaign is being hosted by leading celebrity and prominent Malayalam actor, Anu Sithara, and will see participation from popular Moj creators like Selin, Aami Ashokan, Meeth Miri, Amrutha amongst others. As the glorious and spirited time of Onam sets in, Moj, India’s number one short video app, has launched the #MojOnaghosham campaign to turn the spotlight on celebrating Onam virtually.
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